Course Info: HACU-0289

CourseHACU-0289 Audience Research
Long TitleAudience Research & Media Studies
Term2016F
Note(s) Prerequisites Required
Textbook information
Meeting InfoAdele Simmons Hall 222 on M,W from 1:00-2:20
FacultyViveca Greene
Capacity16
Available8
Waitlist0
Distribution(s)
Cumulative Skill(s)Independent Work
Multiple Cultural Perspectives
Writing and Research
Additional InfoPrerequisites: At least one prior course in media studies, and students should begin the course with a general sense of the issues or media texts they wish to explore in their studies. Students are expected to spend on average 8-10 hours a week outside of class engaged in the following activities: completing the assigned readings, writing blog posts, conducting and transcribing interviews, and researching and preparing their term papers.
Description

Countless scholars have discussed the ideologies communicated through media texts, but most persist in privileging their own analytical interpretations. In this course students explored various theorizations of audiences, methodologies employed to study them, and insights into how audiences interpret films, television programs, and other cultural texts. We also sought to better understand why people make radically different meanings of the same texts. "Audience Research & Media Studies" was a rigorous, time- and labor-intensive course that required significant independent work outside of class. It was designed for advanced Division II and first-semester Division III students committed to reading and analyzing existing audience studies, as well as to conceptualizing, carrying out, and documenting audience studies of their own.